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There’s been a lot of talk lately about social media.  First a quick definition–see if you agree with it. I like this one as it makes more sense than others I’ve read.  It was written by Joseph Thornley, CEO of Thornley Fallis a full-service communications and public relations firm.

Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.

Some examples of popular social media sites are on line discussion forums like those available at Weightwatchers.com; networking sites like LinkedIn, Facebook and MySpace; and social messaging services like Twitter

Chris Crumhas blogged about some ways that businesses around his hometown of Lexington, Ky. have utilized social media–along with suggestions for others to jump on board.  His post can be read here–Real Life Examples: Local Social Media Marketing in Action.  Seeing how businesses are putting social media marketing techniques into use is a great way of gaining an insight into just what can be done with today’s technologies.afaceatwti1

 Taking a look at Facebook, I’m amazed at its continued growth.  Facebook has now outpaced MySpace with a registered user base of over 180 million.  Smart businesses can use this huge community to their advantage by using just a few simple ideas.  One thing a business can do is to watch what people are saying about your business and use that to build and improve on your brand’s reputation.  By having a Facebook presence your company will increase brand awareness and chances for interacting with customers.  Facebook also has many ways of targeting ads through user profile information.  Because people can opt in to be your friend, you can target messages specifically to those who have already shown an interest in your business.

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Time to jump on the blogging bandwagon–especially since it is a requirement for my Emerging Media class!  In this blog, I plan to post about the trials and tribulations of playing catch up in a digital world.   Learning to make use of the many technological gadgets created to simplify our lives is going to be quite challenging.

With new buzz words and gizmos jumping out at us every day, becoming simplified is not so simple.  I’ve found I need to find friends on Facebook, connect on LinkedIN, identify what a Twitter is and understand widgets, tags and RSS feeds!  With the ultimate goal of becoming a digital marketing guru, I’ll really need to get with it.

First, things first, though–I really need to understand how this blogging thing works.  I want my blog to look creative, cool, savy and intriguing like all the others.  But so far, I’ve spent two hours just trying to create my header.  I’m in for a true learning experience with this one.

A bit about me and the tech I CAN comprehend.  I love discussion forums.  I talk and trade books, plants, recipes and eggs.  (hatching eggs)  I love Photobucket, Ebay, Youtube and my good friend, Google.  Some of the sites I visit daily include:

paperbackswap.com 

backyardchickens.com

gardenweb.com  

Well, time to feed the chickens and gather the rent.

This concludes post 1–I’m sure I’ll be back to edit and add more linkies!

Please comment and hit me with some tips on any and all social media, marketing, techie buzzwords and sites you consider relevent.

Becky