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This blog has been the result of a class assignment for my Emerging Media course.  I must admit that I’ve learned a great deal from my participation in this course.  Mostly, I’ve learned how blogs work and the impact they can create.  In the past I had considered blogs merely as “online diaries” written by wannabe writers, however, apparently I must be one of these wannabe writers as I’ve thoroughly enjoyed the blogging process. 

One of the things I’ve learned is that for a blog to be successful, one must try and post regularly.  I think that many start blogs and may post for a few weeks but then they lose interest or don’t have the time for frequent posts. Then when someone does stumble upon their blog, the visitor is likely to be disappointed to find the most recent post to be months old. 

When blogging to create interest in a product or service this could be devastating.  What customer is going to have faith in a business who can’t manage to keep their blog fresh and relevant?  It would be better to not have a blog at all than to take that risk.

During this course I’ve also learned the importance of networking through social media sites like Facebook or MySpace.  These sites are attracting more members daily and it looks as if their membership will continue to grow.   Even Oprah has jumped on board hosting Facebook CEO, Mark Zuckerburg, for a recent show where all things Facebook were discussed.

oprah

I still need to figure out Facebook and MySpace–I guess I’m just a bit leary of posting something that may somehow be used against me!  The things Photoshop can do are amazing!

I think people and businesses will continue to use blogs to express themselves and to build brand relationships.  I do think that the format may change somewhat as technology seems to always be improving on the basics.  Twitter seems to be a blog spin-off in that people are sharing what they’re doing, but in 140 words or less and without the graphics.  I’m sure as digital capabilities continue to evolve, then our methods of communicating whether it be blogs or Twitterspeak will also continue to evolve.  For the IMC practitioner the challenge will be to try and stay as current and up to date as possible.

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